Mombasa, which rose from seventh place last year to fourth place this year, is now the top vacation spot for Brits, or UK holidaymakers.

In terms of value for money, the seaside city trails only Cape Town in South Africa, Marmaris in Turkey, and Sunny Beach in Bulgaria, according to the UK Post Office Holiday Expenses Barometer.

The survey, which picked eight items as representative of purchases that UK tourists are likely to make while visiting, found that the average spend in Mombasa would be €58.3 (Sh8,500) per day compared to €198.4 (Sh28,924) in Reykjavik, Iceland, which came last in the list.

The study, which chose eight products to represent the purchases that UK tourists are likely to make while traveling, discovered that the average daily expenditure in Mombasa would be €58.3 (Sh8,500).

A three-course lunch for two people with a glass of wine, a cup of coffee, a bottle of local beer, a can of cola, a bottle of still water, sun cream, and bug repellent are the items sampled in the study.

The data is released at a time when demand for overseas vacation bookings is rising back to pre-Covid levels, according to travel agencies and airlines. The survey found that Britons are willing to cut back on other lifestyle expenses to save for a trip overseas, despite the challenges brought on by the rising cost of living that impacts the majority of nations worldwide.

According to the report, “almost a quarter (27%) of individuals planning international travel anticipate being able to pay for their vacation out of their current salary, but a greater number (41%) would need to draw from their savings.”

Moreover , according to figures from the Kenya Tourist Board, little more than a third of the 1.3 million foreign visitors to Kenya in the 11 months leading up to November came for vacations, with the remainder traveling for business conferences and friend visits.

870,465 visitors brought in Sh146.5 billion in 2021, amounting to an average expenditure of Sh168,300 per traveler.